Is creating print materials for your team members still a good thing, despite the modern ways businesses now routinely manage internal communications? Print materials were
Knowledge of content planning basics will boost your marketing efforts, making them more focused and aligned with your business goals. Learn to craft, execute, and manage effective quarterly content planning.
Content planning doesn’t have to be complicated. Read this guide for practical steps on preparing better content that drives new leads and sales for your business.
t’s that time of year again! The tundra is unfreezing (if you live in a cold place), the air is getting warmer, each day is longer than the day before, and businesses are starting to implement their (hopefully quarterly) content plans. If you use content as a pillar of your marketing strategy, strategic content planning is essential to support consistent publishing. But, as we can all attest, it is often difficult to sit down and get started. That’s why we’ve put together what we consider an essential content-planning checklist! This is our tactic for helping clients plan coherent, effective content that clarifies their value proposition and serves their multiple audiences. This one-time effort produces a streamlined content plan that can benefit your enterprise all year long.
You need a website that works for your target audience, helping them get the information they need from you as quickly and efficiently as possible.That’s where website taxonomy comes into play. It structures your website for optimal usability, guiding users to the content they want, and making it easy to find.
There are lots of reasons to consider teaming up with folks you once considered competitors! Serving customers better is one of them.
Focus Your Content with Strategic Content Planning Clients tell us that content focus is one of their biggest marketing challenges. Small business owners and nonprofit
