Great content writing does not happen by itself! Content planning allows you to craft the best and most useful online content inside a carefully constructed framework.
A good plan helps you communicate with customers in a way that serves them - and you! It gives you 3+ months worth of topics - a full quarter's worth of content.
And it makes it much easier to delegate the writing task, while keeping other writers on the team on-topic and on-brand!
Content planning rescues your websites, blogs, and social media posts from randomness and gives them a thematic focus that helps you make your brand's value proposition clear to consumers.
A good content plan organizes content that helps your customer know how your product or service helps them and teaches them why and how to engage with you.
Great content helps bring the right prospects into your tent - because it showcases your unique value, and speaks to the people who are looking for what you provide.
Imagine not having to wrack your brains for a juicy topic every single time you sit down to write!