CONTENT PLANNING TO FOCUS YOUR ONLINE BRAND
Great content writing does not happen by itself! Content planning allows you to craft the best and most useful online content inside a carefully constructed framework.
A good plan helps you communicate with customers in a way that serves them – and you! It gives you 3+ months worth of topics – a full quarter’s worth of content.
And it makes it much easier to delegate the writing task, while keeping other writers on the team on-topic and on-brand!
Content planning rescues your websites, blogs, and social media posts from randomness and gives them a thematic focus that helps you make your brand’s value proposition clear to consumers.
A good content plan organizes content that helps your customer know how your product or service helps them, and teaches them why and how to engage with you.