COMPETITOR REVIEWS
The Allyson Group
Competitor Reviews
Competitor Reviews are an opportunity to take a close look at other organizations operating in your sector, even if you think you’re a complete original. This gathering of competitive intelligence is one of the basics of marketing. You want to both find your level and understand what the top companies in your sector are doing.
If you’re planning to use your website/blog to generate leads for your business, you will want to study your close competitors who are operating at a higher level – perhaps appearing in the top three results in a Google search.
What are they doing that you are not doing? On the other hand, what are they not doing that you could do that would make a difference.
The Role of Competitor Reviews
in Content Writing
In the initial stage of content planning, we study our clients’ closest competition. All available data gets incorporated into the strategy for the content plan.
What We Focus On
When Studying the Competition
- advertising tactics
- sales tactics
- search engine ranking
- keywords
- key messages
- social media tactics
- branding
The Value of a Competitor Review
Marketing success requires that you distinguish your brand from other brands. A competitor review looks at their tactics – to understand what they’re doing that’s working. But these reviews also reveal how those other brands position themselves. Your job — should you choose to accept it — is figuring out ways to express your difference: so you can attract the people who’ll appreciate that difference. That’s what marketing pros mean when they say, “Find your tribe.” This is the true purpose of competitor reviews.
