A Simple Style Guide May Do the Job

If you are in business, you need a style guide. A style guide – no matter how simple – helps everyone who creates content for your business to stay on message. It sets the parameters for how the visual elements of your brand can be used – your logo, other brand marks,  primary and secondary brand fonts, and maybe a tag line. Many style guides include primary messaging as well. Message clarity across platforms – and across departments – along with visual branding, supports brand identity.

When it comes to your style guide, go as simple as you can.

More simple brand guides

And, here’s The Allyson Group’s very simple and straightforward brand guide. That’s it; one page is all our company really needs.

A Style Guide Adds Clarity and Structure

Whether you want to control every instance where your brand appears, or just want to keep your designers from going off the rails with independent creativity, you need a style guide.

Professionals will know what to do with it, and amateurs will be put on notice not to take license with your brand.

At the end of the day, you need a style guide to save you headaches. It could one day save you legal fees as well.

Bigger Brands Need More Guidelines

Compare our uncomplicated 1-pager to this 67-page brand guidance document put out by the U.S. Agency for International Development (USAID). My screen shots, below, show only the logo and typeface pages.

You get the picture.

Obviously, as an international agency responsible for the United States government’s role in international development, USAID gets way more attention than most organizations. Notice how helpful their guide is to users.

The purpose of the style guide is to ensure that USAID is instantly recognizable, no matter where their name is mentioned or their brand marks appear.