The Format for Cornerstone Content
Cornerstone content is usually long-form, which in internet-speak means 1200 words or more. Most subjects take more than a few words to explain comprehensively, and cornerstone content must be comprehensive.
The internet is a visual medium. And some percentage of your customer base are visual learners, which means they get more information from pictures than from reading. The images that go with cornerstone content should tell the story with as much clarity as the words.
You have a website for the following basic reasons: to establish your expertise and to help people access the product or service you offer. Optimizing your site – and all its content – to be easily found by search engines is a service to your customer. Optimization requires structure, taxonomy, and formatting. These are all systems of organization that make it easier for a user to navigate a site and quickly find the information they need. Whether you are going full out with content marketing, or just want a clean and tidy site that provides a good user experience, optimization matters.