Knowledge of content planning basics will boost your marketing efforts, making them more focused and aligned with your business goals. Learn to craft, execute, and manage effective quarterly content planning.
When brands speak out on political issues – or even issues that never used to be all that political – the blowback can be fierce. Does that mean you shouldn’t? In this post we explore some of the risks and rewards of your brand’s public discourse on trending issues, and consider the value of both authenticity and strategic messaging for reputation and risk management.
Helping Diverse Writers Maintain A Unified Brand Voice One of the toughest digital communications challenges for small businesses is maintaining a unified brand voice across
Content planning doesn’t have to be complicated. Read this guide for practical steps on preparing better content that drives new leads and sales for your business.
Curious about the new artificial intelligence-based app, Chat-GPT, and the future of your job? By the end of this article, you’ll be reassured that human writers are still needed, and you’ll learn how AI can actually help your content.
As someone who worked in editorial and publishing organizations for decades, I’ve always understood that there are copyright considerations involved in almost any kind of
t’s that time of year again! The tundra is unfreezing (if you live in a cold place), the air is getting warmer, each day is longer than the day before, and businesses are starting to implement their (hopefully quarterly) content plans. If you use content as a pillar of your marketing strategy, strategic content planning is essential to support consistent publishing. But, as we can all attest, it is often difficult to sit down and get started. That’s why we’ve put together what we consider an essential content-planning checklist! This is our tactic for helping clients plan coherent, effective content that clarifies their value proposition and serves their multiple audiences. This one-time effort produces a streamlined content plan that can benefit your enterprise all year long.
Puzzled with how sales and marketing copy differ, and when to use either of the two? I’ll tell you everything you need to know to 5X your brand strategy.
Consistent content marketing efforts can be challenging to maintain and it’s easy to let go of the content side. Fortunately, a few highly-effective tactics can keep you on track and help you publish consistently. Here are the ones that work best for me.
You need a website that works for your target audience, helping them get the information they need from you as quickly and efficiently as possible.That’s where website taxonomy comes into play. It structures your website for optimal usability, guiding users to the content they want, and making it easy to find.
