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The True Value of a Brand Audit
By Lucille Stone A brand audit, also known as a brand analysis, provides insights into its current position in the market and the health of
By Lucille Stone A brand audit, also known as a brand analysis, provides insights into its current position in the market and the health of
An online search for the word “brand,” by itself, will bring up a seemingly infinite number of different answers. The term means many different things.