Brand Audit
✻
The Allyson Group
A Brand Audit is the first step in our Content Planning process.
It begins with a quick review of your organizational goals – and how you’re using communication channels to advance them. Are these goals reflected in the messaging you have online.
Digitial Content Review
The digital content review is an examination of your digital presence. How many places do you have a presence online? The primary platforms used for organizational communications today are:
- Your website
- Your blog
Our digital content review is checking for visual brand consistency and message consistency:
- Is current content showing across all platforms?
- Are the look (the visual branding) and the messaging consistent?
- Is the content positioning you correctly?
- Is the content a fit for the markets you most need to go after?
Print Content Review
We will also review any print content you have in circulation.
Reporting and Recommendations
At the end of the print and digital content review, there may be recommendations. We report on inconsistencies. We’ll run a quick website scan and identify problems we find there.
