Do you struggle to come up with ideas for your business blog? Savor these ideas for ways to break through the block and produce strong, relevant content on demand.
t’s that time of year again! The tundra is unfreezing (if you live in a cold place), the air is getting warmer, each day is longer than the day before, and businesses are starting to implement their (hopefully quarterly) content plans. If you use content as a pillar of your marketing strategy, strategic content planning is essential to support consistent publishing. But, as we can all attest, it is often difficult to sit down and get started. That’s why we’ve put together what we consider an essential content-planning checklist! This is our tactic for helping clients plan coherent, effective content that clarifies their value proposition and serves their multiple audiences. This one-time effort produces a streamlined content plan that can benefit your enterprise all year long.
What does bad business writing cost us, really? In business, we write every single day. Whether we have 100 employees or one, communication is key to our success.
Puzzled with how sales and marketing copy differ, and when to use either of the two? I’ll tell you everything you need to know to 5X your brand strategy.
Consistent content marketing efforts can be challenging to maintain and it’s easy to let go of the content side. Fortunately, a few highly-effective tactics can keep you on track and help you publish consistently. Here are the ones that work best for me.
You need a website that works for your target audience, helping them get the information they need from you as quickly and efficiently as possible.That’s where website taxonomy comes into play. It structures your website for optimal usability, guiding users to the content they want, and making it easy to find.
There are lots of reasons to consider teaming up with folks you once considered competitors! Serving customers better is one of them.
Graphic design is a specialty — one that takes years of training to develop. Even if you have the skillset, you may need to outsource design tasks and reserve your time for running your business.
If you think the About (or About Us) page on your business website isn’t important, please reconsider! That page should be much more than an
In this article, I’m talking about the ROI of blogging – the return on investment for a small business or social enterprise when they blog
