People spend hours in front of screens these days, which is far from what life was like in the golden age of print. The sounds
By Lucille Stone A brand audit, also known as a brand analysis, provides insights into its current position in the market and the health of
Knowledge of content planning basics will boost your marketing efforts, making them more focused and aligned with your business goals. Learn to craft, execute, and manage effective quarterly content planning.
When brands speak out on political issues – or even issues that never used to be all that political – the blowback can be fierce. Does that mean you shouldn’t? In this post we explore some of the risks and rewards of your brand’s public discourse on trending issues, and consider the value of both authenticity and strategic messaging for reputation and risk management.
Internal communications starts with transparency abou the organization’s goals and OKRs to establish every team member’s role in reaching them.
Helping Diverse Writers Maintain A Unified Brand Voice One of the toughest digital communications challenges for small businesses is maintaining a unified brand voice across
Librarians: “the original search engines.” We rely on these brilliant professionals for help with research, fact checking, and even idea generation. Can’t find some arcane bit of knowledge? Ask a librarian!
Content planning doesn’t have to be complicated. Read this guide for practical steps on preparing better content that drives new leads and sales for your business.
Curious about the new artificial intelligence-based app, Chat-GPT, and the future of your job? By the end of this article, you’ll be reassured that human writers are still needed, and you’ll learn how AI can actually help your content.
As someone who worked in editorial and publishing organizations for decades, I’ve always understood that there are copyright considerations involved in almost any kind of
