This is not an article that I meant to write. But it is an area of concern that content creators deal with almost every day. And today we are all content creators.
As someone who worked in editorial and publishing organizations for decades, I’ve always understood that there are copyright considerations involved in almost any kind of
I don’t know about you, but for me finding inspiration is a full-time job. It is ironic that I get clients up and running with disciplined content planning
Do you struggle to come up with ideas for your business blog? Savor these ideas for ways to break through the block and produce strong, relevant content on demand.
t’s that time of year again! The tundra is unfreezing (if you live in a cold place), the air is getting warmer, each day is longer than the day before, and businesses are starting to implement their (hopefully quarterly) content plans. If you use content as a pillar of your marketing strategy, strategic content planning is essential to support consistent publishing. But, as we can all attest, it is often difficult to sit down and get started. That’s why we’ve put together what we consider an essential content-planning checklist! This is our tactic for helping clients plan coherent, effective content that clarifies their value proposition and serves their multiple audiences. This one-time effort produces a streamlined content plan that can benefit your enterprise all year long.
What does bad business writing cost us, really? In business, we write every single day. Whether we have 100 employees or one, communication is key to our success.
Puzzled with how sales and marketing copy differ, and when to use either of the two? I’ll tell you everything you need to know to 5X your brand strategy.
Consistent content marketing efforts can be challenging to maintain and it’s easy to let go of the content side. Fortunately, a few highly-effective tactics can keep you on track and help you publish consistently. Here are the ones that work best for me.
People have been telling me for years that I need to “tell my story.” And I keep saying, “What story?” I’ve had a happy life. Who wants to hear about that?
You need a website that works for your target audience, helping them get the information they need from you as quickly and efficiently as possible.That’s where website taxonomy comes into play. It structures your website for optimal usability, guiding users to the content they want, and making it easy to find.
