People spend hours in front of screens these days, which is far from what life was like in the golden age of print. The sounds
By Lucille Stone A brand audit, also known as a brand analysis, provides insights into its current position in the market and the health of
Knowledge of content planning basics will boost your marketing efforts, making them more focused and aligned with your business goals. Learn to craft, execute, and manage effective quarterly content planning.
Internal communications starts with transparency abou the organization’s goals and OKRs to establish every team member’s role in reaching them.
Earlier in the month, I wrote about librarians. To my amazement, President Obama wrote about librarians that week too.
Helping Diverse Writers Maintain A Unified Brand Voice One of the toughest digital communications challenges for small businesses is maintaining a unified brand voice across
My dad recommended library science as a course of study for me way back in middle school. I thought the gentleman was nuts.
Librarians: “the original search engines.” We rely on these brilliant professionals for help with research, fact checking, and even idea generation. Can’t find some arcane bit of knowledge? Ask a librarian!
Attracting new customers as a business owner is an important ongoing activity. Content planning is proven to help produce better content that reaches more of the right people and gets them to act.
Everybody’s raving about Chat-GPT, and not always in a good way. It seems to be driving some folks stark raving mad! Boy! Don’t get them started.
