Why do you need a website for your business?
In the words of my then-18-year-old daughter, who couldn’t verify the authenticity of a company who had offered her a job: “Everybody’s Google-able, Mom.” This is from a kid who hated the internet.
That is an important reason why you need some kind of web presence. Today’s consumer believes that “everybody’s Google-able.” That is to say, if your organization can’t be found online, people won’t believe you’re legit.
But that’s only one reason. More important is the huge and magnificent opportunity the web presents to express our brands in the world – sharing with customers and community what we offer, and why.
You need a website to represent your organization to any future employees, and you hope to attract the best. And you must absolutely use it to answer any and all questions people might have before they ever pick up the phone to call you.