Content Strategy Plan

✻

$1497

Who It’s For

Publishing digital content that is consistently high quality and relevant is a daily challenge for many mission-driven organizations. Do you often:

  • Get stalled creating content for websites and blogs?
  • Need help keeping up with demand?
  • Don't always know what to write? Or when to publish?
  • Doubting whether it's worth your expensive time?

You need a content strategy. A plan you can hand off, or execute. It’s still a process. It still takes time. But it’s simple – if not always easy.

The content plan is the foundation for great content. And it solves many problems at once:

  • Builds a content library that can powerfully brand you
  • Explains you: mission and impact
  • Serves customers, investors, team members, and more
  • Attracts talent
  • Gives you data to measure. Lots and lots of data.

 

Above all, a strong content plan gives strategic direction to all your public communication.

Executing public communications without a strong strategic framework doesn’t usually yield dynamic results. 

We’ll help you tie your content to the rest of your organization’s goals – in ways you can test, measure, and continuously refine. 

Learn to use your content to communicate authentically with customers and other interested parties. That’s how real ‘engagement’ is created with the people you most need to reach.

Learn More

What’s In the Plan?​

Each step yields a separate report, based on our audits and research. More details:

    1. Brand Review
      • Website audit
      • Digital brand audit, online presence
    2. Competitor Review
      • A look at what others in the sector are doing that works
    3. Keyword Research
      • Keyword research (Identifies competitors’ keywords too)
      • Keyword strategy development
    4. Content Planning
      • Topic list development (Write the headlines!)
      • Content calendar (We all need deadlines!)
      • Team role assignments (Who’s responsible for each piece?)

You walk away with up to a year’s worth of strong content ideas – and a roadmap for how to use them.

Interested? Give us a call to talk through your needs. It’s free!