LONG-FORM ARTICLES
Long-Form Articles Drive Small Business Thought Leadership
Demonstrate Your Business Expertise With High-Quality Long-Form Content
Original, long-form articles for websites and blogs still have an audience. Thought pieces can be a powerful way for a small business, nonprofit, or social enterprise to express their leadership and get noticed. Not everything happens on Instagram!
Innovative business leaders still use long-form articles to announce when they’ve broken new ground, or to solicit reaction, investment, and partnerships.
Are there conversations taking place in your industry that you should be part of?
We can help. We are ghostwriters, copywriters, and content creators. When we deliver branded, original articles on the topics that move your industry, the point is to get you noticed.
Great content is the foundation of great online marketing.
Search engines still consider long-form articles to be the highest value content on the web.
Long-Form Articles Can Drive Thought Leadership
Content marketing is anchored on copy that educates, informs, and – at some point – inspires the reader to action.
Research begins to show that long-form content for websites and blogs achieves all these objectives better than shorter pieces. As a result, search engines favor longer-form pieces.
This means original authored articles that show authentic thought leadership can be a powerful way for smaller companies to get their voices heard.
Original articles and thought pieces for trade publications that cover your industry let you participate at higher levels of leadership.
So, if beefing up your industry or community profile is one of your business goals, publishing long-form content will help you.
Your Industry Trade Press Loves Long-Form Articles
Speaking of the trade press, the marketplace of ideas is always hungry for authentic thought leadership.
The world has problems, and hopefully, you’re in business because your product or service solves one of them.
The trade press, in particular, appreciates thoughtful pieces on business issues their members care about. The peer to peer exchange of ideas is a large part of why they exist.
Many trade publications welcome regular contributors. This is one way companies get their voices heard.
And there may be many other benefits to thought leadership inside your industry as well: sharing your ideas can lead to collaboration, investors or partners, or just a greater public presence for your business.
Advance Your Issue Advocacy With Long-Form Articles
Need to get your message out on an issue of local, regional, or industry significance – but don’t have time to write it yourself?
The best companies see themselves as corporate citizens, responsible to and responsible for the communities where they do business. They use a strong public voice and don’t hide what they believe in.
Authenticity can establish your company’s leadership, build the trust factor among people who share your ideas, and be very good for business.
