Excited About Your Business? Tell Me Why!

As Dale Carnegie famously pointed out in How to Win Friends and Influence People, we all love to talk about ourselves. Talking about our passions and achievements can be incredibly energizing. For business owners, this enthusiasm is a goldmine for content. Think about what excites you most about your business—your story, your mission, or the impact you’re making—and write about that. It can be that simple. 

Use your own enthusiasm as a springboard to create compelling, authentic content that entertains and engages the people you need to be continuously communicating with. Even if you’re selling socks, this is an endearing strategy. (Ever heard of Bombas? Incredible stories!)

The Habit of Writing

Don’t worry so much about “ideas!” You have the ideas already. Instead, work on the habit. 

Stephen King and countless other professional writers emphasize that writing is a habit, a muscle that must be developed and exercised regularly. Anne Lamott, in her classic Bird by Bird, encourages taking it one step at a time. Toni Morrison described her process of writing at “the edges of the day,” fitting creativity into the margins of a busy life as a single working mother. 

Here are some proven ways to develop your writing habit and keep your creativity flowing:

• Morning Pages: This practice involves freewriting first thing in the morning to clear your mind and spark ideas. It’s a great way to build writing competency and cultivate a free-flowing mindset.
• Do Not Edit As You Write: Once you get this, you become a writer. Great works get written in the rewrite(s). Forget about form. Get your ideas out of your head. Do not edit as you write!
• Schedule Time To Write: No matter how busy your calendar, writing at a consistent time will train your brain to unload its contents on demand – even if it’s only a regular 15 minutes. (See “Morning Pages” above.) You can clean it up later!
• Team Brainstorming: Especially valuable in business content writing, team collaboration can generate the most dynamic ideas. Get beyond the marketing crew and tap other teams for ideas and insights into the customer’s mind.
• Leverage Annual Sales Cycles: Align your content with your industry’s calendar—think sales, discounts, special promotions, and product launches. Create content that meets your customers’ needs at the right time.

Take the Pressure Off: Build a Team Around It

Then there’s the mechanics. That’s the big scary thing for many of us! If you’re more of a big-picture thinker than a fiend for details, don’t feel pressured to handle every aspect of content creation alone. Collaborate with others who can bring your big vision ideas to life (employees, contractors, volunteers, interns –  again, don’t overthink it.). By working with a team, you can stay in your zone of genius (big ideas that move the organization forward!) while ensuring your content gets polished and published – whatever kind your customers need.

Here’s how teamwork can transform your content strategy:

• Accountability: Use content calendars to keep your team aligned and producing consistent output.
• Collaboration: Partner with writers, designers, and marketers who can turn your ideas into engaging content.

Measurement: Quickly Prove That It’s Working (Or Course Correct!)

To maintain your momentum, you need to see results. To quantify your results, you need measures. Measurement doesn’t have to be complicated—start with monitoring growth in a few key areas. Whether you’re after increases in sales, investors, followers, or volunteers, you have many different ways to track your content’s ROI against your goals, large and small. 

Did you know that 80% of businesses in 2025 consider content a pillar of their marketing strategy? With so many businesses relying on content, it’s clear that a strong strategy can drive success.

Need Help? Call The Allyson Group

Feeling overwhelmed? You don’t have to do it alone. The Allyson Group specializes in helping businesses develop and execute effective content strategies. Let’s work together to transform your ideas into results-driven content.