Content Writer for a Cleaning Company Website Relaunch

Understanding the Challenge and the Opportunity

This client’s website was full of vague-sounding boilerplate copy, carried over from a previous company site with the look and feel of the high-end market she serves in suburban Washington, DC/Baltimore, Maryland. 

She's barely over 30 but her business is 13-years old. She has recently invested in expansion, including well-paid professional staff. 

She wanted her website to convey her local roots and her pride in what she's created.

The Solutions

We began with brand conversations to understand the company and what makes them stand apart from other cleaning companies. 

We researched and created a keyword list, rewrote the copy for the site, search engine (SEO) optimizing copy and images. 

The client's most important customer group - real estate agents - warranted special attention. So we added testimonials from top-producing local agents. 

Original place-based or royalty-free photos that conveyed the "premium" brand. The aesthetic of the site is light and airy, conveying the sort of "white glove" service the client offers.

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