Regardless of its purpose a press release must written in a precise way. This is something worth learning as a small business owner, even if you plan to outsource the function.
The 5 Ws still apply today: who, what, when, where, why.
A press release must have a serious reason for being, and a real spine to the narrative. A press kit must tell an important story.
Needless to say, at The Allyson Group we’ll make sure the lede is perfect. And, while there is no guarantee a press release will be “picked up,” our more than 30 years of experience working with the media will greatly increase your odds.
Ready to learn how to “hook” the press?
Give us a call before your next big news announcement to talk through your need for press releases, press kits, or other media-targeting content writing services.