OUR SERVICES

Our services in 2020 span the broad areas of Content Planning and Content Writing. We are scaled for small businesses and nonprofits; our service level is high touch – especially in the planning process. When we write for clients, we become stewards of their brands, as well as brand ambassadors. That’s a responsibility we take seriously.

 

See Our Services  (in brief) below, as well as our Frequently Asked Questions.

CONTENT WRITING

The content writing we do at The Allyson Group helps business owners and nonprofit executives to apply the same strategic focus to planning and creating digital content that they use in other areas of business.

 

Content writing today usually refers to content created for:

 

  • Websites
  • Blogs
  • Social media Platforms
  • Intranets (Employee communications)

 

The term is often understood to include the skillset called on-page optimization or on-page SEO search engine optimization).

Closeup of Workspace with Modern Creative Laptop, Cup of Coffee and Pencils. Horizontal with Copy Space.

Website Content

Website copy should capture the essence of brands. Our copywriting and created content will showcase your company’s unique value and educate your customer about how and why to engage with you.

BLOG WRITING

Website copy should capture the essence of brands. Our copywriting and created content will showcase your company’s unique value and educate your customer about how and why to engage with you.

long-form articles

Broaden your sphere of influence with original articles on platforms like LinkedIn, Medium, and Reddit. Our copywriting will help build you a following and extend your personal or business brand.

Conerstone Content

Cornerstone – or “evergreen” – content is comprised of the foundational website articles that define your organization, your brand, and perhaps your industry for the public – at least for the people who need what you have.

 

This may be the content you post at launch, or the fruit of a developing content library as the brand evolves. Once developed, it won’t need to be updated often. Done well, it makes your website an increasingly valuable resource for the people you serve.

Press Releases & Op-Eds

Ready to learn how to “hook” the press? Give us a call before your next big news announcement to talk through your need for press releases, press kits, or other media-targeting services.

Intranet Content

Intranets are digital platforms for getting information out to employees, investors, vendors, and other inside stakeholders.

 

The content closely aligns with an organization’s internal communications plan.

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CONTENT PLANNING

Great content writing does not happen by itself! Content planning allows you to craft the best and most useful online content inside a carefully constructed framework.

 

A good plan helps you communicate with customers in a way that serves them – and you! It gives you 3+ months worth of topics – a full quarter’s worth of content.

 

And it makes it much easier to delegate the writing task while keeping other writers on the team on-topic and on-brand!

Content Strategy

Content planning brings focus to your content and takes the struggle out of writing for your blogs and social media. With a strong quarterly content plan, it’s easy to hand off the writing to others.

 

Replace your tangle of unrelated posts with a system that helps you plan content quarter by quarter, to cover the whole year – and never again be at a loss for words.

Brand Audits

Our brand audit is a review of your digital presence. The stronger your brand identity when you come to the table – mission, vision, values, visual brand symbols, key messaging – the less work the content writer has to do here.

 

If you are now branding or struggling to define or reposition your brand, let’s talk about it. Clear, confident branding that connects with people – inside and outside your organization – is a key element of successful content marketing.

Content Calendars

A good content calendar makes it easy to know what to publish next – because your content has a strategic focus, closely aligned with your business goals, and targeted to a well-defined set of people you want to do business with.

 

We help clients plan 3, 6, 9, or 12 months of content at a time. A good calendar can be handed over to any professional copywriter who gets your brand.

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