The Content Plan
We plan content in 3, 6, 9, or 12-month segments. This plan is the basic road map used to build content – for multiple audiences – that attracts, engages, and converts.
The **first** 3-month content plan requires the client’s active participation in:
1 An initial meeting
2 Developing the topic list for the quarter
The content plan delivers **3 or more months worth of topics for your blog**. Therefore, whether we do the writing or you do the writing – nobody has to come up with topics on the fly – ever again.
Intentionality Transforms the Content Plan
The content plan will be “thematic,” meaning each month will have a theme. Each theme should track with one of the service areas of your business, and align with at least one of your strategic goals. This is the step that makes content planning truly strategic.
Typical themes focus on:
- your customer’s pain points
- how your product or service provides answers
- educating your customer
- your brand – thought leadership
- your brand – how you differ
- product education
- lighter themes – that also reveal your core brand
Integrating Your Broader Community
A good content plan can also connect you to community. For example, explore opportunities to invite guest bloggers, and incorporate features such as employee profiles or community member profiles.
The bottom line: when we plan your content, you’ll never be at a loss for words!