One of the benefits of working with professional copywriters is that we will introduce you to content planning, if you’re not already doing this. Like any other kind of plan, a content plan gives structure – to your content. It can also give you a new way of thinking about your public communications as a whole.
The writer will create a content topic list that captures the essence of your brand. From there, together, you craft a content calendar.
The content calendar lets the writer know exactly when copy will be needed – down to the day and the hour – and which type of content is to be produced.
Content planning is done in calendar quarters – three months at a time. This produces more cohesive, thematic content for the customer – well thought out and high-value. Done well, it is another arm of your customer service operation.
And the content plan is the device we use to keep all parties on the same page when it comes to:
a) working with multiple writers (including yourself, perhaps), or
b) integrating professional content writers with your existing marketing team
CALL TODAY FOR A QUOTE AND TO TALK THROUGH YOUR PROJECT!