Your Industry's Trade Press Loves Long-form Content
Speaking of the trade press, the marketplace of ideas is always hungry for authentic thought leadership.
The world has problems, and hopefully you’re in business because your product or service solves one of them.
The trade press, in particular, appreciates thoughtful pieces on business issues their members care about. The peer to peer exchange of ideas is a large part of why they exist.
Many trade publications welcome regular contributors. This is one way companies get their voices heard.
And there may be many other benefits to thought leadership inside your industry as well: sharing your ideas can lead to collaboration, investors or partners, or just a greater public presence for your business.