We began with brand conversations to understand the company and what makes them stand apart from other cleaning companies.
We researched and created a keyword list, rewrote the copy for the site, search engine (SEO) optimizing copy and images.
The client's most important customer group - real estate agents - warranted special attention. So we added testimonials from top-producing local agents.
Original place-based or royalty-free photos that conveyed the "premium" brand. The aesthetic of the site is light and airy, conveying the sort of "white glove" service the client offers.