Brand Audits 

A brand audit is the first step in our Content Planning process.

 

It begins with a quick review of your organizational goals – and how you’re using communication channels to advance them.

 

Then we will review your digital presence. How many places do you have a presence online? The primary platforms used for organizational communications today are:

 

  • Your website
  • Your blog
  • Facebook
  • LinkedIn
  • Instagram
  • Pinterest

Reporting and Recommendations

There may be recommendations at the end of this review. We report on inconsistencies. We’ll run a quick  website scan and identify problems we find there.

Our digital content review is checking for visual brand consistency and message consistency:

 

1. Is current content showing across all platforms?

2. Are the look (the visual branding) and the messaging consistent?

3. Is the content positioning you correctly?

4. Is the content a fit for the markets you most need to go after?

Print Content Review

 

We will also review any print content you have in circulation.