On the Pivot, Again

ORIGINAL CONTENT FOR WEBSITES AND BLOGS

 

The Allyson Group is shifting our focus in 2020 to the realm of content writing, content marketing, and search engine optimization. We are the content people in the content marketing matrix.

We serve people responsible for web content that attracts eyeballs and generates leads, and business owners investing in strategic content marketing.

These clients have a continuous need for high-quality, original content, expertly covering a variety of business and lifestyle topic areas.

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Content planning keeps your messaging on brand

So, this site will change radically, and this blog is going to go away.

It will be no great loss to my handful of subscribers. Over the years, this blog has served a ridiculous number of functions, both business and personal.

I've used it recklessly, unstrategically, for my writing and editing business, my art rep business, my social enterprise handbag business, and the teensy-weensy bit of my personal journey I was willing to share. 

 

(Dance as long as nobody’s watching!)

I never tried to build a following, or become known for just one thing. You can tell I didn’t know the first dang thing about SEO – search engine optimization. Well, I do now. 

Anyway, here's what's changing.

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GOING AWAY, SADLY

 

The shop is finishing up our last big editing project. The authors and books part of our business is going away. 🙁 Sad, but true. No more ghostwriting (except blogs!), book editing, or self-publishing in our portfolio.

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Editing and publishing are leaving The Allyson Group portfolio in 2020

Publicity and public relations are going away – except for the brand consulting required to create original content for companies.

GOING FORWARD, JOYFULLY

 

We write content for websites, blogs, and social media – giving business owners, entrepreneurs and nonprofits as much original, SEO-optimized content as they need, as often as they need it.

This domain – http://www.theallysongroup.net – will be ported over to serve the business, exclusively.

Will I maintain a personal blog? Not sure. Gotta start with "Why" and right now I don't have one. Funny how, the older you get, the quicker you can sort through what’s worth keeping and what’s not. 

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New visual branding is coming, too. I’ll be sending a lot more about all this in the coming days and weeks!

Logo by Josie Designs, Ellicott City

Room at the Inn! 

MA MARGARET’S HOUSE in REEDVILLE, VIRGINIA pamPers you with Southern hospitality at its finest

 

I have to rave a little bit about Ma Margaret’s House. This pretty bed and breakfast inn in Reedville, Virginia is run by former restaurant entrepreneur Alva Jackson. It is the house her grandparents built, and where she and her siblings grew up on a family compound. It's where she learned how to cook and entertain like Southern ladies do.

Alva has added on, and renovated the house into a sparkling little gem of a country inn. The gardens are gorgeous. Nearly every room has a balcony, making for lots of private spaces even if the place is full. 

I’m going to let the photo gallery speak for itself, but I have to tell you that the price was ridiculously cheap for the experience we had!

The food was aMAzing, as my daughter would say. Top shelf. And it kept just coming and coming, till we yelled: “Please, stop!” and rolled ourselves away from the table! The rooms are gorgeous.

I won’t say I haven’t enjoyed Southern hospitality before or I’m likely to offend a couple of dear friends – but I’ve frankly never experienced it quite like this!

I’m ’bout to get bourgie. I know I’ll be going back! Thank you, Miss Alva! We had a great time!!!

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Happy Spring Equinox!

Today is the first day of spring. But, sadly, this spring it’s hard to be joyful. This spring, COVID-19 is the only conversation in the entire world. All of humankind, with our minds on one thing. And it’s going to be like this for awhile. We’re going to reinvent entire lives, I’ll wager. Who knows what will come of that!

 

HAPPY SPRING EQUINOX? ...AND A WORD ABOUT CORONAVIRUS. OF COURSE. 

I’m inclined to humor whenever I’m confined to the house (which is NEVER!#$%!).

And I love Twitter.

So… I’ll pass on this thread from @Buzzfeed. C’mon, stop sulking! Laugh a little already!!!

Karen



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